![]() Musk announced he would be taking over the company and that there would be layoffs. ![]() ![]() It's not an understatement to say that nearly every business will be impacted by what has unfolded in the past weeks, and this is true for Silicon Valley as well," Musk said at the time. "The global financial system has gone through the worst crisis since the Great Depression, and the effects are only beginning to wind their way through every facet of the economy. Tesla produced the Roadster, which priced at $109,000, until January 2012 and in total sold 2,450 of them.īy October, Tesla was feeling pressure created by the financial crisis. To celebrate the occasion, Musk jumped in the Roadster and led four other prototype Roadsters packed with engineers down Highway 101 and University Avenue in Palo Alto, California.īy mid-March, the company had met its goal of getting regular production of the Roadster up and running.Īt the time, Drori referred to the event as a "milestone for the company and a watershed for the new era of electric vehicles." In February, Tesla's first Roadster was delivered.ĭrori managed to bring the Roadster into production on time and the first vehicle was delivered to Musk, who was serving as the company's chairman at the time. Account icon An icon in the shape of a person's head and shoulders.
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